Planning and Marketing in Health Services

HSA-6163 Planning and Marketing in Health Services Administration Assignment 1

Critical Reflection Paper: Chapters 1& 2

 

ObjectiveTo critically reflect your understanding of the readings and your ability to apply them to your Health care Setting.

ASSIGNMENT GUIDELINES (10%):

Students will critically analyze the readings from Chapter 1 and 2 in your textbook. This assignment is designed to help you review, critique, and apply the readings to your Health Care setting as well as become the foundation for all of your remaining assignments.

You need to read the article (in the additional weekly reading resources localize in the Syllabus and also in the Lectures link) assigned for week 1 and develop a 2-3-page paper reflecting your understanding and ability to apply the readings to your Health Care Setting. Each paper must be typewritten with 12-point font and double-spaced with standard margins. Follow APA style 7th edition format when referring to the selected articles and include a reference page.

EACH PAPER SHOULD INCLUDE THE FOLLOWING:

 

1. Introduction (25%) Provide a brief synopsis of the meaning (not a description) of each Chapter and articles you read, in your own words.

2. Your Critique (50%)

What is your reaction to the content of the chapters?

What did you learn about the dilemma of needs and wants?

What did you learn about Marketing Culture?

Did these Chapter change your thoughts about Disruptive and new competition? If so, how? If not, what remained the same?

3. Conclusion (15%)

Briefly summarize your thoughts & conclusion to your critique of the articles and Chapter you read. How did these articles and Chapters impact your thoughts on Patient-Physician Relationship and Turn negative moments into positives ?

Evaluation will be based on how clearly you respond to the above, in particular:

a) The clarity with which you critique the articles;

b) The depth, scope, and organization of your paper; and,

c) Your conclusions, including a description of the impact of these articles and Chapters on any Health Care Setting.