Planning and Marketing in Health Services Administration

HSA-6163 Planning and Marketing in Health Services Administration: Assignment 3

Critical Reflection Paper: Chapters 5 & 6.


ObjectiveTo critically reflect your understanding of the readings and your ability to apply them to your Health care Setting.


Students will judgmentally evaluate the readings from Chapters 5 and 6 in your textbook. This job is planned to help your appraisal, assess, and apply the readings to your Health Care marketing program as well as develop the underpinning for all of your lasting projects.

You need to read the chapters assigned for week 3 and develop a 2-3-page paper replicating your thoughtful and capacity to apply the readings to your Health Care Marketing Program. Each paper must be typewritten with 12-point font and double-spaced with standard margins. Follow APA style 7th edition format when referring to the selected articles and include a reference page.



1. Introduction (25%) Deliver a brief outline of the meaning (not a description) of each Chapter and articles you read, in your own words.

2. Your Critique (50%)

What is your reaction to the content of the chapters?

What did you learn Marketing research process? What are qualitative research techniques?

What did you learn about mass marketing?

Did these Chapters change your thoughts about Marketing to ethnic communities? If so, how? If not, what remained the same?

3. Conclusion (15%)

Briefly recapitulate your opinions & assumption to your critique of the articles and Chapter you read. How did these articles and Chapters impact your thoughts on Newsletter and marketing?

Evaluation will be based on how clearly you respond to the above, in particular:

a) The clarity with which you critique the chapters.

b) The depth, scope, and organization of your paper; and,

c) Your conclusions, including a description of the impact of these articles and Chapters on any Health Care Setting.