1. There is a dramatic shift in mass retailing to become smaller. Give four reasons for this phenomenon, with corporate examples of each.
2. Given the political and economic collapse of various Middle Eastern countries, identify a list of companies for which gaining and sustaining competitive advantage has permanently changed.
3. Avoid being merely descriptive in your written or oral case analysis; rather, be prescriptive, insightful, and forward-looking throughout your project. Explain the statement and discuss its significance.