Developing a Global Strategy Break into groups of three to five, appoint one group member to be the spokesperson who will communicate your findings to the class, and discuss the following scenario. You work for a company in the soft drink industry that has developed a line of carbonated, fruit-based drinks. You have already established a significant presence in your home market, and now you are planning the global strategy development of the company in the soft drink industry. You need to decide the following: 1. The overall strategy to pursue: a global standardization strategy, a localization strategy, an international strategy, or a transnational strategy.
2. Which markets to enter first.
3. The entry strategy to pursue, for example, franchising, joint venture, wholly owned subsidiary.
4. What information do you need to make these decisions? On the basis of what you do know, what strategy would you recommend?