1. Select one of your favorite retailers and identify the characteristics of its target market. Does the retailer successfully target its market? Explain your response and provide examples to support your view.
2. This discussion question gives you more market sizing practice (it’s a skill you’ll need). Using the RV logic from the chapter, Figure 4.6, try to estimate the possible market for the number of pairs of basketball shoes a manufacturer could sell in your city. Hints:
Go online and find the number of high schools in your city’s school districts. If you live or are from a large city, focus on only the largest school district.
Assume that 90% of those high schools have both a varsity basketball team (with 12 players) and a junior varsity team (10).
Assume that each player gets two pairs of shoes (one dark and one light colored), and on average, 1 pair for practice.