Why everyone is doing licensing
The Licensing Business has exploded in the last 10 years, “Everyone is doing it” WHY? – The Almighty $$ of course! But licensing does not come without costs to the brand. Post your substantiated opinion on “The business of Licensing”. Use examples of Brands and their ability or inability to run this type of business. Make sure your research is cited or you will lose points.
Licensing is the process of leasing or renting lawfully protected entities such as name, logos, trademark and much more. The legal protection can be a copyright, trademark or a patent law. After licensing, the protected entity is then used in union with another company’s product. Media companies and many other companies have gone a step ahead to use licensing as a marketing tool (Fosfuri, 2006). For this reason, licensing business has been on the rise in the past ten years. To most businesses, licensing…..
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