1. When is it more important to capitalize on strengths than improve on weaknesses in strategic…

1. When is it more important to capitalize on strengths than improve on weaknesses in strategic planning?

2. Why is inclusion of about 20 factors recommended in the IFE Matrix, rather than about 10 factors or about 40 factors?

3. Does the RBV Theory help in determining diversification targets?

4. How does the cost of sales compare between online versus brick-and-mortar sales approaches?