The first part of the TRADER JOES (TJs) case assignment covers issues related to developing a strategic synthesis. For this assignment, you are to: 3. Evaluate the strengths, weaknesses, opportunities and threats (i.e. SWOT) for TJs using the change grid (see below); and 4. Identify the strategic issues that need to be addressed for TJs to move forward. You only need to consider information from the case to complete the assignment (including a performance analysis, an external analysis, and an internal analysis).