Whole Foods is a high-end grocery store specializing in natural and organic foods, as well as gourmet take-out foods. Whole Food stores are frequently located in up-scale neighborhoods. WinCo Foods is a warehouse-style food store chain with a large selection of nonbrand name food products, as well as fresh meat, produce, bakery items, and bulk foods. WinCo stores are typically located in outlying areas where real estate is less costly. Which of the two companies would you expect to have the higher gross profit margin? The higher total asset turnover? Explain.