121. An organization using the __________ develops a simple excellent offering that captures the…

121. An organization using the __________ develops a simple,
excellent offering that captures the imagination of its employees and its
customers.
a) BCG matrix
b) Blue
Ocean strategy
c) Green
Forest analysis
d) Hedgehog Concept
e) Fox Analysis

122. When an organization goes outside of its industry and
faces less competition it is following a __________.
a) BCG strategy
b) Blue
Ocean Strategy
c) Green
Forest Analysis
d) Hedgehog strategy
e) Fox Analysis

123. __________ denote all industries (1) not yet in
existence or (2) that are created by expanding industry boundaries.
a) Green forests
b) Blue oceans
c) Red oceans
d) Purple skies
e) Orange skies

124. A(n) __________ is the visual display on a single
computer screen of the essential information related to achieving a marketing
objective.
a) marketing screen
b) objective dash
c) marketing dashboard
d) information screen
e) corporate dashboard

125. A measure of the quantitative value or trend of a
marketing activity or result is called a __________.
a) trend analysis
b) marketing measurement
c) marketing dashboard
d) marketing metric
e) value analysis

126. Which of the following statements about marketing
metrics is most true?
a) A marketing metric is a qualitative trend
b) A marketing metric is a marketing activity
c) A marketing metric is used by accountants
d) The purpose of a marketing metric is to measure the
quantitative value of a marketing activity
e) All of the above are true

127. To which product category does Figure 2-4 refer?
a) Electronics
b) Hardware
c) Software
d) Peripherals
e) Photo

128. According to Figure 2-4, during which year did cost of
sales closely approach sales?
a) 1998
b) 1999
c) 2000
d) 2001
e) Each year shown

129. According to Figure 2-4, during which year was the
margin the largest?
a) 1998
b) 1999
c) 2000
d) 2001
e) The margin was the same each year

130. According to Figure 2-4, during which year was sales revenue
the largest?
a) 1998
b) 1999
c) 2000
d) 2001
e) The sales were flat